| Remember 1966? You might not. Perhaps you've seen | | | | £80,000. |
| the grainy footage of Geoff Hurst banging in the fourth | | | | Shirts signed by players during the big tournaments are |
| goal in the Cup final against Germany and the | | | | also highly treasured by collectors, as are match day |
| commentator saying 'They Think It's All Over, it is now'. | | | | balls. |
| Well this is 2010 and we are all hoping for England to | | | | On a smaller scale, any product that was made |
| do well in the World Cup in South Africa. | | | | specifically for an event like the World Cup will, if kept |
| Anyone with a ticket from the 66 World Cup or a | | | | in a decent condition, gain value with age. In 1966 the |
| programme from the final is the owner of a great | | | | mascot 'World Cup Willie' was everywhere, available |
| football souvenir. Even programmes and tickets for the | | | | as a soft toy, a jigsaw puzzle and even endorsing |
| games from the early rounds can fetch good prices. | | | | breakfast cereals. Nowadays a collector with 'Willie' |
| This kind of football memorabilia changes hands for a | | | | merchandise from 1966 is able to see items for |
| lot of money and football gifts from each world cup | | | | hundreds of pounds. |
| final become more collectible with time. In 1966 the | | | | Serious collectors buy products and don't even take |
| England players were all awarded medals when they | | | | them out of the boxes, ensuring they retail their value |
| won the competition. In 1998 Bobby Moore's wife Tina, | | | | and authenticity. Who would have though movie |
| who was married to Bobby for 21 years sold his | | | | merchandise from the original Star Wars films would |
| medal at auction to secure the financial future for | | | | be so valuable today. The same can be said for |
| herself and her two children. The medal was | | | | football souvenirs from the World Cup. |
| estimated at between £60,000 to | | | | |