| You have evaluated your stock and have discovered | | | | satisfied 'existing' customers. However if you take |
| you have more of a certain product line than you feel | | | | those same items and make them available for a |
| you are able to sell. Upon further evaluation you | | | | bargain price on an online auction site those interested |
| discover you have a line of products you will be | | | | in the product have the ability to click through to your |
| discontinuing. | | | | online store and take a look at other products you |
| This is a moment of decision. A moment when you | | | | have available. |
| decide how to dispose of the items you don't feel you | | | | You may wind up with more income than you thought |
| can reasonable sell in your normal online store. | | | | you could get from the product or you might wind up |
| Certainly you can offer the merchandise at a savings | | | | with less, but the chances are pretty strong that you |
| to existing customers, however there may be more | | | | will sell the item and you may find new customers |
| marketing value in placing the items for sale at an | | | | frequenting your online store. |
| online auction site. | | | | Some netrepreneurs may even provide a link to their |
| Many online consumers will utilize an online auction site | | | | auctioned items so their current customers can take |
| to seek out bargains. They will wade through page | | | | advantage of a potential bargain - or point someone |
| after page of similar items searching for something | | | | else to the link. |
| that connects with their pocketbook. Many times an | | | | Many may consider online auction sites to be |
| online auction site is used because it has the greatest | | | | damaging to online retail stores, however a savvy |
| potential of housing the greatest number of items a | | | | netrepreneur can turn what may seem like a potential |
| consumer may be looking for. | | | | problem into a sales solution AND a marketing tool. |
| As you begin to place items in an online auction | | | | As with any service there will be fees or commissions |
| directory you are tapping into a largely ignored and | | | | associated with the sale of any item through an |
| misunderstood marketing tool for your existing | | | | auction site, but when you consider the number of |
| business. | | | | individuals who may be drawn to your site because of |
| If you sell your items on your site to existing customers | | | | your auctioned items it may be a small price to pay for |
| with a reduced price tag, you will likely have some | | | | the marketing potential it can provide. |