| Auctions are an excellent way to raise needed funds | | | | as much or more money than your live or silent |
| for worthy causes. They are also a valued social | | | | auction. |
| event for the people who enjoy attending them, | | | | Most professional auctioneers will be very familiar with |
| whether they are directly involved with the cause or | | | | the Cash Call, so they are an excellent resource to |
| charity, or simply people from the community who like | | | | use to keep the energy levels up, and to keep |
| going to and participating in these events. Whatever | | | | referring back to this special appeal. While doing this, |
| the reason, you can bring a much more successful | | | | they can solicit further engagement from the audience |
| outcome to your live or silent auction through the use | | | | members who may be actively bidding on items. |
| of a Cash Call, also called the Special Appeal, | | | | Should an audience member not win an item, they |
| Fund-A-Need, Emotional Appeal, Bid for a Cause, or | | | | may choose to donate the money they would've |
| Bid for a Cure. | | | | spent on it directly instead. Professional auctioneers |
| The Cash Call is part of the evening's agenda, which is | | | | are extremely adept at engaging the audience and |
| separate from the live or silent auction, but which is | | | | keeping events moving along smoothly, and injecting |
| aiming to raise money for the same cause. It is a very | | | | fun, humor, and structure into your auction. |
| common event that attendees will often expect. The | | | | So the next time you're raising money for a worthy |
| way it works is that someone from the organization | | | | cause, be sure to include a Cash Call in addition to |
| that is doing the fund raising will make an impassioned | | | | your live and silent auction events, and watch the tally |
| appeal to the audience members for direct donations. | | | | grow. |
| When done correctly, a Cash Call can in fact, bring in | | | | |