| Although eBay has reigned supreme for years now as | | | | suggest that for the site to succeed, they should open |
| the leader in internet auctions, a new competitor has | | | | it up more to sellers who would be the only ones |
| sprung up to challenge them. Dubli is a new business | | | | driving the sale, as is the case in a traditional reverse |
| ideas that claims to work as a "reverse auction." While | | | | auction. |
| traditional auctions operate with a number of buyers | | | | In their bid to draw in new sellers to this scheme, Dubli |
| competing to buy a product or service, driving up the | | | | has pointed out that there are a number of benefits to |
| price that is eventually paid, reverse auctions do the | | | | their service. They operate twenty four hours a day, |
| opposite. Sellers compete with each other to lower the | | | | with a dramatic range of prices that are available to |
| overall price of the product or service, with the buyer | | | | consumers. Online shopping is now standard |
| choosing the lowest bid in the end. This has proved to | | | | procedure, meaning those that buy into this service as |
| be a quite popular concept thus far, and they have | | | | sellers will be able to reach an unlimited amount of |
| managed to change the rules of internet marketing. | | | | potential customers out there. This has grown as an |
| There is a second tier to this whole idea, in that Dubli | | | | international company, so there is indeed a high |
| thus opens itself up to sellers of products and services, | | | | capacity and potential to reach the masses that |
| and can serve as a way of marketing products or | | | | browse the internet for goods and services. |
| making money this way. They have only recently | | | | This is still a relatively new concept, and Dubli continues |
| started also selling advertising space on their website, | | | | to expand their business capabilities. The eBay website |
| as the site has taken off. The difference here though | | | | took some time to get off the ground, and it is possible |
| from other reverse auctions is that the traffic is | | | | that as more people find out about the concept of the |
| generated by buyers, who compete to get the sellers | | | | "reverse auction" they will want to take part in it as |
| to lower their prices. This is where the criticism of the | | | | well. Any online community like this takes time and the |
| site comes in, because it can get confusing with so | | | | acquisition of new participants in order to succeed. |
| many people operating in one transaction. Critics | | | | |