| In hopes of attaining a grasp of the hype surrounding | | | | highlights many buying and payment options. The site |
| eBay, we had researched the popular aspects of the | | | | has developed many special features to keep their |
| site along with its downfalls. In combination with a | | | | users pleased and to create a new audience. |
| survey taken by eBay users, we have developed a | | | | As with all sites, eBay is not perfect. Users with |
| strategy to improve the online auction business and | | | | smaller inventory and not labeled as powersellers, get |
| encourage users to create their own site. | | | | overshadowed by stores that draw a larger user |
| EBay is still the number one online auction site even | | | | base. The recent increases in fees have hurt |
| after the competition tried to wear it down. How has | | | | everyone on eBay, especially small sellers. In our |
| eBay sustained its popularity after all this time? EBay is | | | | survey, eight-nine percent of eBay users said fees |
| not just a place for users to list items for sale. It has | | | | were high while the other eleven percent said they |
| developed itself into a community and a place with | | | | were average. Small users have been the ones left |
| endless options. EBay has worked hard at creating a | | | | out in recent developments. What happened to the |
| business on a global scale while maintaining the small | | | | goal of creating a community including all users? |
| town feel. Buyers and sellers communicate through | | | | When eBay users were asked to state why they |
| feedback, ask the seller, and other options to keep | | | | haven't created their own auction site in our survey the |
| contact simple. On their site features like member | | | | top answers was that it was too complex, they were |
| blogs, neighborhoods, discussion boards, chat rooms, | | | | not sure how and where to create it, that it wouldn't |
| answer centers, and news updates continue to build a | | | | draw a lot of traffic, and that they didn't have enough |
| community for everyone involved. All of these | | | | technology experience themselves to do it. Creating a |
| features creates a level of trust among users and | | | | personal auction site doesn't require users to |
| continues to expand the company. In addition to building | | | | implement certain rules or restrictions in fees and |
| a community, EBay has created options to help users | | | | payment options. If the user already has a large base |
| expand their business. Users can become | | | | of buyers, developing their own site is perfect because |
| powersellers or develop their own store. These | | | | it eliminates the fear of creating traffic. All technological |
| benefits allow for more visibility and have helped users | | | | support will be provided by the software company so |
| increase their revenue. | | | | users can focus on selling their products. By creating |
| In our survey taken by eBay users, traffic, international | | | | an online auction site, users develop the site exactly |
| presence, payment options, and usability were the top | | | | how they envision it without facing the barriers |
| listed items when asked about what they liked about | | | | implemented by eBay and other large sites. |
| eBay. EBay is easy to use, draws heavy traffic, and | | | | |