How Do DubLi Reverse Auctions Work?

I love when people ask me, "How do your reverseCustomers think the price is right - they just buy it!
auctions work?" It shows that they are open toDubLi's Zero Auction works as follows:o Each click on
learning new things and not so skeptical that it keeps"show price" lowers the actual priceo Each "show
them from saving money!price" click costs .80¢o The price drops in
Now to the question: How do the DubLi reverse.25¢ incrementso If Customers lower the price
auctions work? Well, before I answer that, I think it'sfrom .25¢ to 0, the auction is over and the
important to discuss how traditional auctions work first.product is theirs!
Auctions, like the ones you typically see on eBay orFunctionally the same...but you cannot buy any of the
yahoo, involve Seller, their product and Buyers that bidproducts. You can only get them for 0, or, in reality, for
against each other to get that said item. Each time athe .80¢ credit that you spent!
Buyer bids on an item, they try to outbid the last buyerDubLi's Unique Auction works as follows:o Bid the price
by bidding higher. The highest bidder gets the item.you want to payo Bids can be placed in increments of
DubLi has three reverse auctions: Xpress, Zero and.25¢o If a Customer's bid is the lowest and unique
Unique. Although functionally the same, they are each(no one else bid the same price) amount, the item is
quite different. DubLi's Xpress Auction works astheirso Each bid costs .80¢
follows:o Each click on "show price" lowers the actualDubLi's reverse auctions definitely offer a new,
priceo Each "show price" click costs .80¢o Anyrevolutionary way to shop! Customers get the
time someone click "show price", the price goes downproducts they want at the prices they choose!
(hence the URL name) in .25¢ incrementso When