| One of the best steps you can take in getting your | | | | Why won't they buy from you? |
| item sold in an eBay auction is to create an attractive, | | | | * Your price is too high |
| compelling listing. | | | | * They don't think they need what you are offering |
| The eBay listing is often the first impression your | | | | * They can get it from someone else cheaper |
| product will make on a potential bidder, so it's crucial | | | | They don't believe/trust in your ad, therefore, you need |
| that you take the time to do it right. | | | | to make the followingconsiderations when creating an |
| Since many potential buyers will be placing their bids | | | | eBay listing: |
| based on the product visuals and description, this is a | | | | * The title in the ad listings |
| vital step in the selling process. | | | | *The title in the item's description |
| Creating an attractive ad is critical to the success of | | | | * The description of your item |
| getting your item sold. Of course, the item and its price | | | | *The item's features |
| have to be in line with what potential bidders are | | | | * The category in which you place it |
| looking for, but more often, an attractive ad can make | | | | * The price (of course) |
| the difference between getting a high price for your | | | | * Postage (shipping) costs |
| item or not selling it at all. | | | | * The impression/attractiveness of your ad (important) |
| Below is How to Attract More eBay Buyers by | | | | Your listing's title and imagery are the first impression |
| knowing what to ask: | | | | buyers will get when they read your ad. |
| What are potential bidders (buyers) looking for? | | | | It's important, not only to have a desirable item and low |
| * A bargain with some extras | | | | price, but an ad that will grab their attention and |
| *Something they can't get anywhere else for a good | | | | convince them to read it. |
| price | | | | Therefore, it's critical that you take the time to properly |
| *An unusual item they can't find anywhere | | | | design and create your ad to obtain its maximum |
| *An item to improve their lifestyle, business, or situation | | | | performance potential. |
| Why will they buy from you? | | | | An ad with a boring, non-descriptive title and simple, |
| * You are offering a bargain at a fair price. | | | | non-exciting description will gain about as much |
| * Your item looks/seems/is better than the competition | | | | attention as a pebble in a rocky stream. |
| * You are providing a unique item or opportunity | | | | The key is to make your ad stand out amongst all the |
| * They are more comfortable (trusting) of your ad, | | | | others and make the buyer want to read it. |
| therefore, of you | | | | |