| > | | | | When you have at least one answer to these |
| What makes one eBay auction sell better than | | | | questions, you are ready to move on and use it in your |
| another eBay auction? Several factors influence the | | | | description. |
| bidding on particular auctions. Most people selling on | | | | Let's take the example of a coffee maker. There's not |
| eBay use features to sell their item. | | | | much exciting about a coffee maker, it simply brews |
| They describe and list what the item is instead of what | | | | coffee for you. If your coffee maker can brew an |
| the item does for the customer. | | | | entire pot in three minutes, use that to tell the customer |
| In other words, they are trying to sell based on | | | | how it saves them time. You might say something like, |
| features instead of benefits. This is one of the first | | | | "Your new 'Anchor' Coffee Maker will save you time |
| mistakes I made on eBay. I usually copied information | | | | each morning. No more waiting forever for a fresh cup |
| from the box onto my description. This did nothing to | | | | of coffee. Now your coffee is ready in 3 minutes or |
| make the bidder scroll to the bottom and place a bid. I | | | | less." This tells the customer what's in it for them. |
| had to learn to sell on eBay with a different | | | | Remember that people buy on emotion! |
| approach-the benefit approach. | | | | Once you "hook" them into your product by stating the |
| Successful eBay selling occurs when benefits are | | | | benefit upfront, you can list or describe the features. I |
| listed in the auction description. Benefits tell the | | | | would suggest closing your decription with a |
| customer what's in it for them. What's so great about | | | | benefit-driven statement, as well. Not everyone reads |
| your auction compared to a similar auction? What can | | | | your entire description, so you should catch your |
| your item do for the bidder? You must explicitly state | | | | buyers at the beginning and the end with a benefit. |
| the benefits. Think about ways your item can do one | | | | Now that you have learned to sell on eBay a better |
| of the following. | | | | way, take a few minutes and review your current or |
| -How can it save you time?-How can it save you | | | | upcoming eBay auctions. Be sure you have benefits in |
| money?-How can it help you avoid pain?-How can it | | | | your listing. If you don't, revise your auctions so your |
| help you feel better about yourself?-How can it help | | | | buyer will know exactly what's in it for them. |
| you make money? | | | | |