| Internet marketing has impacted the way we currently | | | | These Internet marketing businesses have become a |
| do our personal business as well as our providing | | | | multi-billion dollar business for many. Items that were |
| many marketing opportunities for the entrepreneur. | | | | only available at flea markets are now available on |
| The Internet has brought media to a global audience, | | | | Internet auction sites, such as eBay. Buyers and sellers |
| and in return, the interactive design of the Internet | | | | will often look at prices on the website before going to |
| marketing provides instant responses and elicits | | | | a flea market, keeping in mind, that often what |
| responses creates a very unique quality of medium. | | | | happens is the price on eBay is now the selling price. It |
| Internet marketing is a broader scope because not | | | | is safe to say that eBay is used as a price-basis for |
| only does it incorporate the Internet, email, wireless | | | | specialized items such as antiques, clothing, etc. |
| media, but it also includes the management of digital | | | | Aside from the fact that Internet marketing has had a |
| data, and electronic customer relationships. The appeal | | | | profound affect on the technology industry, it has |
| of Internet marketing emphasizes a specific behavior | | | | hugely impacted the advertising industry. Online |
| or interest, rather than out to a broadly defined | | | | advertising has grown by leaps and bounds, and is |
| demographic. | | | | worth tens of billions of dollars annually. If you do not |
| Online advertising methods have been dramatically | | | | believe that last statement, just take a look at recent |
| altered by the technological advancements in the | | | | reports from PricewaterhouseCoopers. Also, consider |
| telecommunications arena. With the development of | | | | our last Presidential election and how Internet |
| Broadband, advertisers can more effectively engage in | | | | marketing strategies had a growing impact on the |
| manage branding campaigns that seek to shape | | | | electoral process. The Presidential candidates of 2008 |
| consumer attitudes and feelings concerning specific | | | | utilized Internet marketing strategies to reach their |
| products. The rapid growth of broadband technologies | | | | constituents. It was estimated that at the time of the |
| will encourage online advertisers to design rich | | | | primaries, the candidates added on an average of 500 |
| multimedia content that will produce a level of comfort | | | | social network supporters per day to assist with |
| with their target-viewing audience. It is safe to say that | | | | getting their message out to the American public. |
| with connection speeds ever increasing so will the | | | | Keeping mind, that President Obama raised over $1 |
| frequency of online branding campaigns. | | | | million in donations in a single day, and this was primarily |
| Let's also look at how Internet market has affected | | | | achieved online during his campaign. To say that the |
| the online banking industry. Since there many banks | | | | Internet has an impact on our lives is merely an |
| that offer their customers the ability to perform many | | | | understatement. Effective Internet marketing may |
| banking tasks over the Internet, it is more convenient | | | | have won the Presidential campaign in 2008 aside |
| and faster than had their customer visited a bank | | | | from raising a tremendous amount of money to fund |
| branch. Another industry that has been impacted by | | | | the Democratic campaign for the presidency. |
| Internet marketing is the number of Internet auctions. | | | | |