| Auction Bids To Zero | | | | 3.To administration costs of the online auction sites and |
| How about online auction sites where the item gets | | | | their profit |
| cheaper with every bid that comes in. How interesting | | | | All the costs are taken care of...by the participants |
| is that? This particular auction house category is | | | | purchase of 'bid credits'. So the emphasis....as I alluded |
| titled....'Bid to Zero'. | | | | to earlier...is towards the competive nature of the |
| Imagine if you were bidding on a car or any top brand | | | | participants. Social competive interaction |
| product....and your bid....did get to zero! Forget it....it won't | | | | online....expressed in a style of auction |
| happen. Someone will zap it up before that possibility! | | | | entertainment....WOW! Whenever I was biding at an |
| With these auctions....the item starts off at the normal | | | | (offline) auction....I never saw it as entertainment....except |
| sale price....and then goes down with each bid.So if it | | | | when the Guy chasing flies...had an item knocked |
| reaches a price that someone is happy to pay....that's | | | | down to him. That gave everyone else a laugh! |
| it....sold. Really....won...would be more accurate. | | | | Internet technology has made this form of social |
| Reverse Auctions | | | | competiveness possible. Not the same as the 'survivor |
| To continue the same scenario as above, while an | | | | series' on TV....but maybe more rewarding. |
| item price is being bid down....there could be twenty | | | | New International Internet Auction Site |
| people biding. Out of those 20 bidders....5 bidders may | | | | A United States company is the latest developer of |
| be looking at paying....say....$500 for the item. All five | | | | one of these online auction sites. In building this new |
| bidders claim the bid at $500. In this case the online | | | | system they have gone with quality top brand |
| auction sites use a special formula to decide the bid | | | | products to offer. It would be fair to say they have |
| winner. | | | | picked the eyes out of the best methods...currently |
| Another auction bid type is the unique reverse auction. | | | | used in similar European auction sites. Eventually they |
| As the name suggests the above scenario does not | | | | will have as many as eight auction houses...all with |
| happen.The bid has to be 'unique'. To add to that....there | | | | various auction styles. |
| are two variations. | | | | They are making the auctions available on an |
| 1. Highest unique bid....unmatched at the close of the | | | | international basis. Something the other auction sites |
| auction....wins the biding.With these the maximum bid is | | | | have been slow to do. I have been advised that they |
| set at a below normal sale price. | | | | will probably have special delivery arrangements for |
| 2. Lowest unique bid....has to be unmatched at the | | | | large items won by bidders living outside of the |
| close of the auction. Another couple of bidders could | | | | US.....makes sense! |
| of each bid...an identical lower price, but their bid would | | | | You Can Become a Business Associate |
| not be unique. With this type of auction the starting | | | | Also different about this new auction entertainment |
| price would be at the normal sale price. | | | | website is that a business opportunity has been |
| You can see that internet technology is the catalyst | | | | incorporated. Business associates will be able to |
| for these auctions. Offline....the purpose of an auction is | | | | market the opportunity for the specific purpose of |
| to attain the highest possible bid price. The Collins | | | | encouraging people to buy bid credits. |
| Dictionary defines an auction as 'a public sale where | | | | What seems sure...is that this social competive |
| articles are sold to the highest bidder'. The emphasis | | | | interaction as they call it...is highly likely to be very |
| with reverse auctions...seems to be more on its | | | | popular. Therefore the business opportunity will very |
| competiveness...as opposed to the actual price. | | | | likely....be lucrative! |
| The Next Generation: Social Competive Interaction | | | | My Summary |
| It should never be forgotten that the primary purposes | | | | Are these real auctions? You can look at it this way: |
| of the online auction sites are to sell products. Because | | | | Those auction houses where the bid causes the price |
| the items are sold at a fraction of their normal price...is | | | | to rise....even if the rise is fixed at only a penny or a |
| neither here nor their. It is great for the successful | | | | nickel for each bid...do qualify under the definition of an |
| bidders, but every auction bid is paid for. I'll explain that | | | | auction. |
| further. | | | | The auctions where each bid causes the item price to |
| To participate...you register online,select a username | | | | fail....surely are not auctions....but 'reverse auctions'. As in |
| and get some 'bid credits'. When you go to the site | | | | 'done' and 'undone'. |
| and login with your username....you'll see your available | | | | These online auction sites are a new marketing outlet |
| 'bid credits' displayed. As you bid...the number of | | | | for the product manufacturers and merchants.They |
| available bids reduces. If you're biding on the 'Bid to | | | | are good business for the auction sites, who make |
| Zero' auction house....the bids are 50cents to 66cents | | | | their money on shifting quality products. The bidders |
| each. That bid puts the item price down 20 cents. The | | | | could pick-up a new car or TV or computer or a million |
| residue....the difference in the bid cost and the item | | | | dollar life insurance policy....for example. Also they could |
| price reduction....goes to: | | | | do that for an outlay of $20 worth of bid credits and a |
| 1.The cost of the purchase of the item | | | | whole heap of fun! That seems to make online auction |
| 2.The cost of the freight and handling to the winning | | | | sites....a win-win-win situation....for all participants! |
| bidder | | | | |