| While online penny auctions and traditional auction | | | | you pay for the auction end price in addition to bids |
| websites, like eBay, both occasionally offer a | | | | you have placed plus shipping and handling. |
| Buy-it-Now feature, they differ in terms of the time limit | | | | For example: |
| system, payment process, and entertainment value. In | | | | There is an iPhone auction with bids fixed at 75 cents |
| short, penny auctions are more intense versions of | | | | each, and price increments of 1 penny per bid. One |
| sites like eBay. | | | | person bids once and you win by also bidding once, |
| Time Limit Rules: Traditional Auctions | | | | just before the timer runs out. When you win an |
| Traditional auctions, like those available on eBay, often | | | | auction, you pay for your bids (1 bid of 75 cents in this |
| drag the auction experience out to a week or more. | | | | example) and the total number of bids in the auction |
| When the time runs out, whoever bids highest wins. | | | | times 1 penny (2 bids x 1 penny = 2 cents). So in this |
| For instance, they may auction off an iPod for 1 week | | | | example, you won a brand new iPhone at a penny |
| with a minimum bid rule of $20. However, there will be | | | | auction for only 77 cents. Even if you won the auction |
| stiff competition to get such a low price on the item. | | | | but bid 10 times (10 x $0.75= $7.50) and there were |
| After a whole week of everyone trying to outbid each | | | | 100 total bids (100 x $0.01), you still won a brand new |
| other, the item may sell fairly high, close to the retail | | | | iPhone for $8.50. That is the same price for a book in |
| price, or even higher. | | | | the traditional auction example. |
| Time Limit Rules: Penny Auctions | | | | The Buy-it-Now Option |
| The time limit system on penny auctions is much | | | | Some traditional auctions and some entertainment |
| shorter and more intense, by comparison. When the | | | | auction sites have a Buy-it-Now option. On eBay, you |
| clock dips below a certain time (some sites make it 15 | | | | can forgo the usual bidding process and immediately |
| seconds), the auction will end if no one bids again. | | | | buy the product for retail value. Penny auctions also |
| However, if someone else bids the clock will reset (to | | | | have this feature, which is convenient if you don't win. |
| 15 seconds again) and keep resetting until no one else | | | | The money you already bid in the auction counts |
| bids and the clocks runs down to zero. This makes | | | | towards part of it, and you simply pay whatever's left. |
| penny auctions so thrilling that they are now commonly | | | | The best entertainment shopping sites couple the |
| referred to as, "Entertainment Auctions," whereas | | | | risk-free, Buy-it-Now option with an intense bidding |
| traditional auction sites like eBay do not offer that | | | | experience with an unmatchable entertainment value. |
| fast-paced level of experience. | | | | As opposed to traditional auctions which often use |
| Payment Process: Traditional Auctions | | | | hidden fees to even out the seemingly low price, |
| In traditional auctions, if you bid the highest amount by | | | | auction winners can save up to 90% with penny |
| the time the clock runs out, you pay that amount plus | | | | auctions. |
| taxes and the shipping and handling fees. So if you | | | | Savvy shoppers seek penny auctions with bid prices |
| won an auction where you bid $5 on a book and | | | | under a dollar and price increments at a penny. The |
| taxes and shipping and handling fees added up to | | | | largest discounts are most feasible on the newest |
| $3.50, in order to claim your item and receive the book | | | | sites, because less people know about them they |
| you must pay $8.50. | | | | have much less competition, and therefore, are easier |
| Payment Process: Penny Auctions | | | | to win-and most importantly, win without too many |
| The main difference between entertainment auctions | | | | bidders jacking up the price like in traditional auctions. |
| and traditional auctions is that in entertainment auctions, | | | | |