| I will be the first to admit that taking the time to write a | | | | Now that you know what you want to say, arrange it |
| description for a site flip, is not the most thrilling thing in | | | | in an order that makes sense. If you jump around a lot |
| the world but in the end I know that the time is well | | | | in your description, it will appear confusing and sloppy. |
| worth it. Think about it this way; if a buyer is shopping | | | | You want to make sure that site's details flow nicely |
| around for a site about golf and comes across two | | | | from one topic to the next. Here is how I like to |
| sites that catch their interest and both are relativity | | | | organize the details of my description. |
| similar in all aspects, what will give one seller the edge | | | | - Short description about the topic of the site. |
| over the other? A great presentation...and that is | | | | - Google Stats about the keywords related to the |
| essentially what your description is. It is a sales pitch of | | | | niche. |
| what makes your site so spectacular. Write a great | | | | - Anything special or unique about the site. |
| one and you may just beat out your competition; write | | | | - Description of Revenue Streams |
| a bad one and you probably just gave your bid away. | | | | - Buy It Now Bonuses (this is only applicable if I'm using |
| As you venture into writing a description for you site, | | | | the BIN feature) |
| remember that potential buyers don't know you | | | | - Hosting Information |
| personally. Essentially, that means that they don't know | | | | 3. Be Concise |
| just how flipping awesome you are (see what I did | | | | Most people are very busy and don't want to read a |
| right there?) and that you are going to have to work, if | | | | lengthy description. Get your point across but stick to |
| you're going to convince them that you are. Therefore, | | | | listing only the important facts that a buyer needs to |
| creating a powerful, well written description is essential | | | | know to make a purchase decision. If you take my |
| to gain a stranger's confidence about your work. | | | | advice and get clear on your thoughts first, you will |
| How the description is presented will paint a picture for | | | | have already sorted the important points from the |
| the buyer of what they can expect in terms of quality | | | | unimportant points, so being concise should not be a |
| from you; good or bad. A well written description will | | | | problem. |
| show that you care about your work and that you | | | | 4. Be Proactive |
| present yourself in a professional manner. On the | | | | Put yourself in their shoes and pretend that you don't |
| other hand, a sloppy, poorly worded, and confusing | | | | have any knowledge about the site with the exception |
| description will show lack of effort and portray that the | | | | of what is written in your description. Then go and |
| quality of your site is no better than your description. | | | | read back your description to yourself from their point |
| So that brings us to the question of what makes a | | | | of view. How does it portray your site? Does it make |
| good writer? Is it having a college degree from some | | | | sense? |
| fancy school? No (thank God). Is it having impeccable | | | | Remember, the only info they have about your site is |
| grammar and punctuation skills? It helps, but since the | | | | what you put in your description and that you only get |
| majority of people couldn't tell you where a comma | | | | one shot to get your point across. If something is |
| goes, or what a semi colon does, those skills only equal | | | | confusing to them, you won't be standing next to them |
| a small piece of the "good writing skills" pie. | | | | to clarify. At that point you have to hope that they are |
| How can I say this for sure? Well not to toot my own | | | | willing to take the time to send you a private message |
| horn, but in college I always got A's in English (okay | | | | to ask for clarification, but will they, is the question? Of |
| maybe just one little toot) and I really excelled at it to | | | | course some buyers will ask questions, and give you |
| the point that one of my English professors tried to | | | | the chance to respond. However, think about it from a |
| convince me to become an English major. However, | | | | sales point of view, while they are waiting for your |
| because I dreaded writing papers so much, I wondered | | | | response, they may begin to lose interest and start to |
| how in the end I always ended up being so good at it. | | | | question if they really need your site after all. Whereas, |
| After analyzing my writing style, I realized that what | | | | if you do your best to be proactive and answer as |
| caused me to create a well written paper, didn't have | | | | many questions as you can before they even ask |
| a whole lot to do with my grammar/punctuation skills | | | | them, you are increasing your chances that they will |
| (yes it does help to have a decent foundation in the | | | | immediately act on their interest and bid on your site. |
| basics) but it was really much more about gathering | | | | 5. Proofread |
| my thoughts and at times stepping back and writing | | | | I can't stress this one enough. This is your chance to |
| from someone's else's point of view instead of my | | | | make sure that the description is as polished as |
| own. | | | | possible. No matter how well your words may have |
| Here are a few tips that you can use to help write an | | | | flowed when writing your description, you'd be |
| outstanding description for your site flip. I took the | | | | surprised when you go back and re-read it, how many |
| same approach that I used in college that earned me | | | | little things you missed the first time. If you don't |
| those A's (okay maybe that was another toot) and | | | | proofread, you again risk appearing sloppy. You may |
| made it applicable to writing a site description. | | | | think "so what if I missed a word here or there, it's just |
| 1. Clarity of thought | | | | a little detail." Well those little details matter because |
| It is extremely important to be clear about the | | | | neglecting those little details will translate to the buyer |
| message that you are trying to convey to buyers. If | | | | that you may have also been neglectful to detail when |
| you don't know what you are trying to say, how will | | | | creating your site. |
| they? Before you just start typing away, take a few | | | | Okay, I know I have thrown a lot at you. If writing isn't |
| minutes to jot down the major points about your site | | | | your strong suit, in the beginning it may be time |
| that are important for the buyer to know. | | | | consuming, but not doing it may cost you sales. |
| 2. Organize Your Thoughts | | | | |