| Unlike a normal auction, in the Dubli reverse auction, the | | | | 25 cents and the credit costs 80 cents, what happens |
| price goes down instead of up. The reverse auction | | | | to the other 55 cents? First, when the Customer |
| begins with a start price being displayed for an item to | | | | purchases his credits, he is actually buying them from a |
| be sold. When the Show price button is clicked that | | | | Dubli Licensee or what is termed a Business |
| price reduces by 25 cents. | | | | Associate. |
| The actual cost to the person who clicked Show price | | | | The Licensee has bought a package of credits as part |
| is one credit or 80 cents. As more and more | | | | of his arrangement with Dubli. The Licensee buys the |
| Customers wish to know what the price has gone | | | | credits at a 10, 15 or 25% discount depending on the |
| down to, the more the Show price is clicked, each time | | | | number of credits he bought. The difference between |
| reducing the price by 25 cents. When the price of the | | | | the discounted price and the 80 cents the customer |
| item has gone down to an amount attractive to the | | | | pays is the Licensee's profit margin in the Reverse |
| Customer, he may choose to buy it at this Shown | | | | auction and Unique bid auctions. |
| price. | | | | Next, because the Licensee is a part of a sales |
| In order to do the above the Customer uses credits. | | | | organization, part of the 55 cents is paid to it. And, 20 |
| Each credit costs the Customer 80 cents. They may | | | | cents is also paid to Dubli each time a Customer clicks |
| be purchased in lots of 10. If the price goes down by | | | | Show price. |