| Once in a great while, someone comes up with a | | | | International is the most popular reverse auction site, |
| revolutionary idea that pretty much turns the marketing | | | | with a listing of approximately two hundred items in the |
| world upside down. Reverse auctions are an | | | | Xpress Auction category. |
| interesting concept which is starting to receive a lot of | | | | In order to participate in the auctions, you must |
| attention. Why? Primarily because consumers are able | | | | purchase credits. At the Dubli site, credits cost eighty |
| to find and purchase the most popular, name-brand | | | | cents each. The items listed are guaranteed to be the |
| items being sold on the Internet or traditional brick and | | | | lowest price on the Internet so the listed retail price is |
| mortar stores at a fraction of their original cost. | | | | already the best price possible. You will see a tab |
| So how do reverse auctions work? Let's say you are | | | | which says "Show Price". By clicking on the tab to |
| looking for a new TV, I-Pod, camera, cook-ware set or | | | | show price, you automatically spend one of your |
| some other item which can only be purchased at full | | | | credits worth eighty cents. There are literally thousands |
| retail price through many of the most recognized | | | | of other people on the Internet following these items |
| on-line merchants. Before you make that purchase | | | | and each time you or someone else clicks on show |
| you go to a reverse auction site to see if that item is | | | | price, the price of the item drops by twenty-five cents. |
| available. If it is available you might be able to purchase | | | | Once you expose the current price, you have two |
| it at a substantial discount. | | | | choices. Either you purchase the item at the price you |
| The reverse auction concept is very different! Once | | | | exposed or wait a few hours or days to see if you |
| you understand how reverse auctions work, you will | | | | can purchase it at a lower price. However, you never |
| find they offer a lot of entertainment and great | | | | know when someone else will expose the price and |
| bargains, at the same time. You go to a reverse | | | | decide they are happy with the current price and go |
| auction site and see if the item you are looking to | | | | ahead with the purchase by clicking on the buy button. |
| purchase is currently listed. Research indicates Dubli | | | | |